Pepsi Wild Cherry: Get “Wild”

To relaunch Pepsi Wild Cherry, a soda of our youth, we took a new look at what it means to be wild. Gone are the days of party rocking, we’re out here baby rocking. So we created a spot for millennial women by millennial women, who might be older, but still find a way to let out their “wild” side.

Adweek, Adage, USA Today, The Drum, Food Beast

Director: Kate Hollowell