Fresh Step introduced, Clean Paws, the first low tracking litter designed to stay in the box, and off your floors. So, naturally, we rigged a sheet of plexiglass 20ft into the air and had cats show off their clean paws for the camera. 

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Photographer: Jill Greenberg

Cats on glass :15

vacuum :30

Password: rand

cats on glass gallery 

We didn't just create an adoption event for the sole purpose of petting cats, for every picture posted Fresh Step donated a box of litter to the Humane Society. 

We also rebranded fresh step

Here's the brand book we made for them, and yes you can pet it.

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