WINGSTOP 4/20 Flavor trays

For 4/20 we released exclusive, branded rolling trays alongside our "Hot Box" combo. There were only 420 trays made, and they were available at a few key locations to drive buzz and create lines. We got over 7M impressions with our organic content alone. Not counting earned media. Trays are even on ebay, going for $7k. Rick Ross even signed tray number 420/420
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Complex, Foodbeast, USA Today, Dexerto, Colbert Late Show