Some people are crazy about their pets, but then there's the people who are entirely obsessed with them. We call them #Pethusiasts.

We used real humans and their pet companions. 

Featured on The Chive

video

pet glamour shots

Event at PetSmart

facebook

instagram

microsite

merch

Prizes for top #pethusiasts.

petsmart loyalty cards

ART DIRECTION: Hannah Rand
COPYWRITERS: Connor Addario and Apple Xenos