Hidden Valley Ranch asked us to concept a simple post for April Fool’s Day. We know our fans are die-hard and they'll put ranch on anything. So, 3 days later, we delivered Valley Girl, Hidden Valley’s first cosmetics line. 

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PRODUCED IN THREE DAYS

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855K EARNED MEDIA IMPRESSIONS

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45K WEBSITE VIEWS

The Product Line

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Valley Girl Shade

Look like a tasty treat in our Hidden Valley Ranch inspired eyeshadow palette, Valley Girl Shade. Brighten your eyes and look like a perfectly plated dream in our delicious Bae-con and Uh Huh Honey BBQ shades.

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Valley Girl Glow Up

Our Valley Girl Glow Up highlighter, inspired by our Hidden Valley Ranch Seasoning, is sure to give you the perfect after-Thanksgiving glow. Just brush across your cheekbone and wait for everyone to drool.

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Original Ranch Gloss

Get back to basics with our Valley Girl Original Ranch Gloss. This lip-smacking gloss will keep your pout pretty and pretty tasty. With exfoliating herbs and spices, this lip gloss is sure to leave an impression.

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Sriracha-cha Lipstick

Spice things up with Sriracha-cha, our boldest lip color yet. This delicious long-wear lipstick takes inspiration from Hidden Valley’s Sriracha Ranch, and is sure to have you licking your lips all day long.

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Sweet Chili Of Mine Lipstick

To take things up a notch, we took a cue from our Sweet Chili Ranch and created our new Sweet Chili of Mine lip color. This fiery shade is made with ranch, chili spice, and everything nice.

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Buffa-lo Key Lipstick

Look like the snack you are with our new Buffa-lo Key lipstick, inspired by our smoky Buffalo Ranch. In this savory shade, you’ll dish out delectable looks, turn heads, and serve up some Hidden Valley realness.

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People actually believed the brand was real, because the website was so detailed and convincing. 

Product launch on social 

We launched Valley Girl Cosmetics on social a few days before April 1, and continued the prank until Sunday night on April Fool's Day. 

Here's how our fans responded