Hidden Valley Ranch asked us to concept a simple post for April Fool’s Day. We know our fans are die-hard and they'll put ranch on anything. So, 3 days later, we delivered Valley Girl, Hidden Valley’s first cosmetics line.
PRODUCED IN THREE DAYS
855K EARNED MEDIA IMPRESSIONS
45K WEBSITE VIEWS
The Product Line
Valley Girl Shade
Look like a tasty treat in our Hidden Valley Ranch inspired eyeshadow palette, Valley Girl Shade. Brighten your eyes and look like a perfectly plated dream in our delicious Bae-con and Uh Huh Honey BBQ shades.
Valley Girl Glow Up
Our Valley Girl Glow Up highlighter, inspired by our Hidden Valley Ranch Seasoning, is sure to give you the perfect after-Thanksgiving glow. Just brush across your cheekbone and wait for everyone to drool.
Original Ranch Gloss
Get back to basics with our Valley Girl Original Ranch Gloss. This lip-smacking gloss will keep your pout pretty and pretty tasty. With exfoliating herbs and spices, this lip gloss is sure to leave an impression.
Spice things up with Sriracha-cha, our boldest lip color yet. This delicious long-wear lipstick takes inspiration from Hidden Valley’s Sriracha Ranch, and is sure to have you licking your lips all day long.
Sweet Chili Of Mine Lipstick
To take things up a notch, we took a cue from our Sweet Chili Ranch and created our new Sweet Chili of Mine lip color. This fiery shade is made with ranch, chili spice, and everything nice.
Buffa-lo Key Lipstick
Look like the snack you are with our new Buffa-lo Key lipstick, inspired by our smoky Buffalo Ranch. In this savory shade, you’ll dish out delectable looks, turn heads, and serve up some Hidden Valley realness.
People actually believed the brand was real, because the website was so detailed and convincing.
Product launch on social
We launched Valley Girl Cosmetics on social a few days before April 1, and continued the prank until Sunday night on April Fool's Day.
Here's how our fans responded