Fresh Step eliminates odor so well, you might start to wonder where your cat went. Through social and print we continued Fresh Step's existing Find the Cat campaign as they launched their new product scent, Hawaiian Aloha. We expanded Fresh Step's reach in social by creating a 360-degree interactive game.
We partnered with Lil Bub and Hamilton the Hipster Cat to promote our game on Instagram.
find the cat game
We made mini games out of our print ads by hiding cats throughout the rooms.