Fresh Step introduced, Clean Paws, the first low tracking litter designed to stay in the box, and off your floors. So, naturally, we rigged a sheet of plexiglass 20ft into the air and had cats show off their clean paws for the camera.
Photographer: Jill Greenberg
Cats on glass :15
cats on glass gallery
We didn't just create an adoption event for the sole purpose of petting cats, for every picture posted Fresh Step donated a box of litter to the Humane Society.
We also rebranded fresh step
Here's the brand book we made for them, and yes you can pet it.